Good article about how the “better” product is not always the highest selling one. Personally, we think Coke tastes better. Just because people prefer something sweeter doesn’t make it better.How Coke Won the Cola Warswww.slate.comThis is part of a special series about great rivalries: between tech titans, sports franchises, and even dinosaur hunters. Read about the series here. The inspired Pepsi Challenge marketing campaign
