If you've ever tried Google Adwords, then you will know how expensive it can become. Instead of paying Google hand over fist, why not optimize your website so that it ranks higher in Google search results?
Some SEO specialists will tell you they have the secret formula. The truth is that the only ones who know Google's search algorithm are Google themselves, and not only that... it is constantly being tweaked and refined.
Your best bet is to get the basics right. Concept To Web websites achieve this by ensuring: