Overview: Built a full inbound funnel for a regional service business including blog strategy, newsletter series, lead magnet (PDF), and follow-up automation.
Tools Used: Google Analytics, Gravity Forms + Zapier, SEOPress, HubSpot, ActiveCampaign
Result:
Increased monthly inbound inquiries by 70%
Cut paid ad spend in half while maintaining lead volume
While I’ve primarily used Google Analytics (including GA4) to track user behavior, campaign performance, and lead conversions across web and email channels, I’ve also worked with tools like Mailchimp, Gravity Forms, and HubSpot to manage lead flows and contact segmentation. I understand how lead tracking, attribution, and lifecycle stages function across marketing and CRM platforms, and I’m confident in my ability to work within Salesforce workflows. My experience in integrating data from different tools to measure ROI and improve funnel performance aligns closely with the goals of this role.
